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So easy a caveman can do it

Arguably, GEICO’s Cavemen commercials are part of one of the best marketing campaigns of all-time.  The campaign’s message was simple, GEICO’s website is very easy to use — even a caveman can use it.  Cavemen everywhere were offended by the reference :)

Easy was the message.  But the story was the hard work put into making it easy — that’s tough.

To make the website easy to use, GEICO had to think through a rubrics cube of customer needs, interest, desires, and habits. That’s tough. A lot of forethought had to go into making things intuitive and comprehensive in serving varied customer needs.

Easy is tough work.

On a different scale, we make AV and video conference systems easy to use.  We take multiple user functions and wrap them with simple touch panel operation.  It’s not rocket science, but it takes a lot of thought to design the perfect solution for each customer implementation.  Considering combinations of things like lighting, sound, video, and environmental changes in a given room, to be commanded by a single touch on a panel, takes forethought.

And while we’d never compare our customers to cavemen, the way we make things easy means our clients don’t have to invest in costly user training or staff support.  We’ve joked around the office our clients couldn’t break our systems if they tried — NOTE: that’s not a challenge :)

Easy means you can focus on the things you want to do or accomplish without getting frustrated.  If you’re old enough to have used a PC before Windows, you know what I mean.

GEICO made things easy and in doing so changed their marketplace forever.  Others in their space had to make things easy too, which is harder than it looks.

Easy is tough work that takes a lot of forethought and consideration.  If it were easy, everyone would do it and GEICO probably never would have made those famous commercials.  Which is the point of this post — not everyone can make things easy…it’s tougher than it looks.

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    AV Solutions is very customer service oriented and a great partner for us in the AV space. ~ Paul Plauche’, Turner Industries Group, L.L.C.