Easy to use systems to power your business

Posts tagged: easy to use

So easy a caveman can do it

Arguably, GEICO’s Cavemen commercials are part of one of the best marketing campaigns of all-time.  The campaign’s message was simple, GEICO’s website is very easy to use — even a caveman can use it.  Cavemen everywhere were offended by the reference :)

Easy was the message.  But the story was the hard work put into making it easy — that’s tough.

To make the website easy to use, GEICO had to think through a rubrics cube of customer needs, interest, desires, and habits. That’s tough. A lot of forethought had to go into making things intuitive and comprehensive in serving varied customer needs.

Easy is tough work.

On a different scale, we make AV and video conference systems easy to use.  We take multiple user functions and wrap them with simple touch panel operation.  It’s not rocket science, but it takes a lot of thought to design the perfect solution for each customer implementation.  Considering combinations of things like lighting, sound, video, and environmental changes in a given room, to be commanded by a single touch on a panel, takes forethought.

And while we’d never compare our customers to cavemen, the way we make things easy means our clients don’t have to invest in costly user training or staff support.  We’ve joked around the office our clients couldn’t break our systems if they tried — NOTE: that’s not a challenge :)

Easy means you can focus on the things you want to do or accomplish without getting frustrated.  If you’re old enough to have used a PC before Windows, you know what I mean.

GEICO made things easy and in doing so changed their marketplace forever.  Others in their space had to make things easy too, which is harder than it looks.

Easy is tough work that takes a lot of forethought and consideration.  If it were easy, everyone would do it and GEICO probably never would have made those famous commercials.  Which is the point of this post — not everyone can make things easy…it’s tougher than it looks.

Technology Distrations in Audio Visual Solutions

I remember it as thought it were yesterday.

A the time I was working for a technology company and about 10 slides into an important presentation, presenting to a potential business partner with hope of entering into a relationship to open a new market. Everything was going well, until I happened to push the wrong button on the presentation control panel – the screen unexpectedly went dark. Twenty minutes later, following a break to allow IT staff an opportunity to reset the system, we resumed with handouts.

The audio visual system I was using for the presentation never recovered.

It was frustrating beyond belief. How could pushing one button cause such a delay and potentially negatively impact our business? Although it was years ago, it’s still frustrates me to recall how embarrassing it was to me and my company.

Talk to anyone who has worked with conference room audio visual systems of any scope and they’ll recall a similar event – something freezes or is mis-touched and the room comes to a screeching halt.

With events such as these in mind, AV Solutions innovated easy to use interface panels and controls to the audio visual and video conference systems we provide to eliminate the common technology distractions caused by multiple remote controls, unintuitive user interfaces and confusing control panel layouts. In fact, we’ve joked around the office that we provide such fool-proof solutions you can’t even intentionally destroy them by randomly pushing buttons or trying to confuse the system.

The AV solutions you use should be invisible in terms of interrupting the flow of a meeting or drawing attention to itself as a result of being difficult to use. Both the presenter and participant should be focused on the content of the presentation and oblivious to everything that makes presenting it possible. That’s something we all should expect and a guiding thought we use to continue innovations in AV system design.

What do you think?  What are the biggest technology distractions you’ve noticed in either presenting or participating in a meeting or conference room?  Any horror stories to share?

The Easiest to Use AV Solutions Available

Easy to Use One-Touch AV PanelThere are few things in our professional lives more frustrating than delaying a meeting or presentation because you can’t get the projector or video display to work properly.   And it never happens at a good time.

The worse of times is when an important client sits there while you fiddle with settings, power-off and and power-on equipment, and wait on technical staff to arrive.  It makes a bad impression and often slows what otherwise was a well paced and productive day.

We’ve all been there, yet it’s such an avoidable and unnecessary occurrence. Advanced technology systems can be easy to use — we innovated such ease of use and engineer it into each system we provide.

We provide a customized control interface that lets you push one button, sometimes none, to automatically turn-on a projector or monitor, roll down a screen or automatically display your selected video source.  Optionally, one-touch can adjust lighting, volume, shades, and other environmental factors.  Sensors can interpret how the room is being used and initiate pre-configured settings and functions desired for the particular environment.

That’s easy to use.

Please contact us today to discuss your unique situation and learn how our easy to use AV solutions can benefit your organization and make your life a little more hassle-free.

AV Solutions is very customer service oriented and a great partner for us in the AV space. ~ Paul Plauche’, Turner Industries Group, L.L.C.